construction sector, building construction, construction company, services, service management, strategic mangement
TUM classification:
BAU 050d; RPL 655d; ARC 185d
Abstract:
Immobilien prägen unseren Alltag und auch aus ökonomischer Sicht ist die Bau- und Immobilienwirtschaft eine wesentliche Säule der deutschen Volkswirtschaft. Allerdings ist die Branche geprägt von einem Strukturwandel. Auf dieser Grundlage geht die Arbeit der Frage nach, wie das klassische Bauunternehmen, das kleinteilig organisiert ist und als Einzelleistungsträger am Markt auftritt, in der bestehenden Wettbewerbssituation langfristig erfolgreich sein kann.
Translated abstract:
Real Estate frames our daily lives. Furthermore, the Construction and Real Estate sector is one of the main pillars of the German national economy. However, this sector is currently going through a structural change. Against this backdrop, this study pursues the question of what a typical construction company can do to promote its success long term within the given competitive situation. This study is particularly concerned with small construction companies working without subcontractors, which constitute the greater part of the sector.
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Real Estate frames our daily lives. Furthermore, the Construction and Real Estate sector is one of the main pillars of the German national economy. However, this sector is currently going through a structural change. Against this backdrop, this study pursues the question of what a typical construction company can do to promote its success long term within the given competitive situation. This study is particularly concerned with small construction companies working without subcontractors, which...
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