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- Title:
Advancing the marketing‐operations interface in omnichannel retail
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Rooderkerk, Robert; de Leeuw, Sander; Hübner, Alexander
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Operations Management
- Journal listet in FT50 ranking:
- Journal of Operations Management
- Year:
- 2023
- Journal volume:
- 69
- Journal issue:
- 2
- Pages contribution:
- 188-196
- Fulltext / DOI:
- doi:10.1002/joom.1241
- Publisher:
- Wiley
- E-ISSN:
- 0272-69631873-1317
- Date of publication:
- 22.02.2023
- Judgement review:
- 0
- Key publication:
- Ja
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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