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Titel:

Social media advertising for clinical studies: Ethical and data protection implications of online targeting

Dokumenttyp:
Article
Autor(en):
Muehlhoff, Rainer; Willem, Theresa
Abstract:
Social media advertising has revolutionised the advertising world by providing data-driven targeting methods. One area where social media advertising is just gaining a foothold is in the recruitment of clinical study participants. Here, as everywhere, social media advertising promises more yield per money spent because the technology can better reach highly specialised groups. In this article, we point out severe societal risks posed by advertising for clinical studies on social media. We show t...     »
Zeitschriftentitel:
Big Data Soc.
Jahr:
2023
Band / Volume:
10
Heft / Issue:
1
Volltext / DOI:
doi:10.1177/20539517231156127
Print-ISSN:
2053-9517
TUM Einrichtung:
Institut für Geschichte und Ethik der Medizin (Prof. Buyx)
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