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Title:

Product and Environmental Influences on Marketing-Mix Standardization: A Central Eastern European Perspective

Document type:
Konferenzbeitrag
Author(s):
Codita, R.; Belz, F. M.
Non-TUM Co-author(s):
nein
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
AMA Winter Educators' Conference
Congress (additional information):
New Orleans, USA
Year:
2010
Month:
Feb
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
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