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- Title:
Product and Environmental Influences on Marketing-Mix Standardization: A Central Eastern European Perspective
- Document type:
- Konferenzbeitrag
- Author(s):
- Codita, R.; Belz, F. M.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- AMA Winter Educators' Conference
- Congress (additional information):
- New Orleans, USA
- Year:
- 2010
- Month:
- Feb
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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