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- Titel:
Product and Environmental Influences on Marketing-Mix Standardization: A Central Eastern European Perspective
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Codita, R.; Belz, F. M.
- Nicht-TUM Koautoren:
- nein
- Kooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- AMA Winter Educators' Conference
- Kongress / Zusatzinformationen:
- New Orleans, USA
- Jahr:
- 2010
- Monat:
- Feb
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
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