User: Guest  Login
Sort by:
and:
More ...

Dahl, Darren W.;Fuchs, Christoph;Schreier, Martin
Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
Management Science
2015

More ...

Fuchs, Christoph;Schreier, Martin;van Osselaer, Stijn M.J.
The Handmade Effect: What's Love Got to Do with It?
Journal of Marketing
2015
79
2
98-110