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Titel:

Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin
Nicht-TUM Koautoren:
ja
Kooperation:
international
Abstract:
Companies are increasingly drawing on their user communities to generate promising ideas for new products, which are then marketed as “user-designed” products to the broader consumer market. We demonstrate that nonparticipating, observing consumers prefer to buy from user- rather than designer-driven firms because of an enhanced identification with the firm that has adopted this user-driven philosophy. Three experimental studies validate a newly proposed social identification account underlying...     »
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Management Science
Journal gelistet in FT50 Ranking:
Management Science
Jahr:
2015
Volltext / DOI:
doi:10.1287/mnsc.2014.1999
Verlag / Institution:
Institute for Operations Research and the Management Sciences (INFORMS)
Publikationsdatum:
21.02.2014
Urteilsbesprechung:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
Interdisziplinarität:
Ja
Leitbild:
;
Ethics und Sustainability:
Nein
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