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Title:

Commercializing user innovations by vertical diversification: The user-manufacturer innovator

Document type:
Zeitschriftenaufsatz
Author(s):
Block, J., Henkel, J., Schweisfurth, T., Stiegler, A.
Non-TUM Co-author(s):
ja
Cooperation:
national
Abstract:
This paper explores a pathway to commercializing user innovations hitherto not studied, namely, the vertical diversification of a user firm into an upstream industry supplying capital goods, and subsequent coexistence of user and manufacturing units. Such coexistence creates synergies regarding innovation, marketing, and financials. It enables the manufacturing unit to benefit from user innovations in its new product development, while the user unit profits from improved tools. Yet, selling the...     »
Intellectual Contribution:
Discipline-based Research
Journal title:
Research Policy
Journal listet in FT50 ranking:
Research Policy
Year:
2015
Journal volume:
45
Year / month:
2016-02
Pages contribution:
244-259
Fulltext / DOI:
doi:10.1016/j.respol.2015.09.007
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Technology:
Ja
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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