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Titel:

Hunting for Likes: Legitimate Distinctiveness in the Context of Social Media

Dokumenttyp:
Konferenzbeitrag
Art des Konferenzbeitrags:
Vortrag / Präsentation
Autor(en):
Benedikt Seigner ; Hana Milanov ; Friderike Bruchmann
Nicht-TUM Koautoren:
nein
Kooperation:
-
Abstract:
New ventures face the paradox of striving to be simultaneously understood by audiences - and fitting into known institutional environments - yet maintaining their distinctiveness that makes the essence of their identity. While prior literature has highlighted the complexities of doing both at the same time, in the dynamic and instantaneous context of social media, any separation of the two narratives is not feasible. We study the extent to which independent vs. combined narratives containing con...     »
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
38th Strategic Management Society Annual Conference
Kongress / Zusatzinformationen:
Paris, France
Ausrichter der Konferenz:
Strategic Management Society
Datum der Konferenz:
22.-25.09.2018
Jahr:
2018
Monat:
Sep
Reviewed:
ja
Sprache:
en
Key publication:
Nein
Peer reviewed:
Ja
commissioned:
not commissioned
Interdisziplinarität:
Nein
Leitbild:
;
Technology:
Nein
Ethics und Sustainability:
Nein
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