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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Schreier, M.; Nishikawa, H.; Fuchs, C.; Ogawa, S.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Title:
- Crowdsourced Products Sell Better When They're Marketed That Way.
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Harvard Business Review
- Journal listet in FT50 ranking:
- Harvard Business Review
- Year:
- 2016
- Covered by:
- Web of Science
- Notes:
- https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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