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Title:

Crowdsourced Products Sell Better When They're Marketed That Way.

Document type:
Zeitschriftenaufsatz
Author(s):
Schreier, M.; Nishikawa, H.; Fuchs, C.; Ogawa, S.
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Contribution to Practice
Journal title:
Harvard Business Review
Journal listet in FT50 ranking:
Harvard Business Review
Year:
2016
Covered by:
Web of Science
Notes:
https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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