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Title:

Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing Football

Document type:
Buchbeitrag
Author(s):
Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer
Non-TUM Co-author(s):
ja
Cooperation:
international
Editor:
Simon Chadwick, Dave Arthur, and John Beech
Book title:
International Cases in the Business of Sport
Intellectual Contribution:
Discipline-based Research
Publisher:
Routledge
Publisher address:
London
Year:
2016
Pages:
12-19
Key publication:
Nein
Peer reviewed:
nein
International:
Ja
Book review:
Ja
Commissioned:
not commissioned
Category:
research
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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