Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing FootballInternational Cases in the Business of SportSimon Chadwick, Dave Arthur, and John BeechRoutledge2016
Koenigstorfer, JoergConsumer Loyalty in SportContemporary Issues in Sport Management: A Critical IntroductionTerri ByersSage Publications2016
Preuss, Holger, Norbert Schuette, Joerg Koenigstorfer, and Lamartine P. DaCostaOlympic Values Perceived by the Young Population in Brazil, Germany, United States, and United Kingdom7th International Sport Business SymposiumLillehammer 2016
Kulczycki, Wojtek, Santosh Mikas, and Joerg Koenigstorfer Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers16th European Academy of Management ConferenceParis2016
Kulczycki, Wojtek, Benjamin Pfister, and Joerg KoenigstorferPartnering for Corporate Social Responsibility in the Context of Mega-Sport Event Sponsorship24th European Association for Sport Management ConferenceWarsaw2016
Pfitzner, Rebecca and Joerg Koenigstorfer Employee Participation in Corporate Running Events Improves Organizational Climate5th Well-Being at Work ConferenceAmsterdam2016
Preuss, Holger, Lamartine DaCosta, Jörg Königstorfer, and Norbert Schütte Olympic Ideals Nowadays8th International Sport Business SymposiumRio de Janeiro, Brasil2016
Koenigstorfer, Joerg;Baumgartner, HansThe Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical ActivityJournal of Marketing Research2016531124-138
Wemmer, Felix;Emrich, Eike;Koenigstorfer, JoergThe impact of coopetition-based open innovation on performance in nonprofit sports clubsEuropean Sport Management Quarterly2016163341-363
Kulczycki, Wojciech;Koenigstorfer, JoergDoing good in the right place: city residents' evaluations of professional football teams' local (vs. distant) corporate social responsibility activitiesEuropean Sport Management Quarterly2016164502-524
Login
