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- Title:
CSR Wins the Cup – How Social Activities Leverage Commercial Sponsorships
- Document type:
- Konferenzbeitrag
- Author(s):
- Uhrich, Sebastian, Joerg Koenigstorfer, and Andrea Groeppel-Klein
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- Association for Consumer Research
- Congress (additional information):
- Vancouver
- Volume:
- 39
- Year:
- 2012
- Month:
- Oct
- Bookseries title:
- Advances in Consumer Research
- Key publication:
- Nein
- Peer reviewed:
- Nein
- International:
- Ja
- Book review:
- Ja
- Commissioned:
- not commissioned
- Interdisciplinarity:
- Ja
- Mission statement:
- Health, Nutrition
- Ethics and Sustainability:
- Ja
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