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- Title:
Content is king: What makes an engaging recruitment brand on social media channels?
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Moser, K., Tumasjan, A. & Welpe, I.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Best Paper Proceedings of the 2016 Academy of Management Annual Meeting
- Journal listet in FT50 ranking:
- nein
- Year:
- 2016
- Fulltext / DOI:
- doi:10.5465/AMBPP.2016.93
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
BibTeX