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Title:

The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity

Document type:
Zeitschriftenaufsatz
Author(s):
Koenigstorfer, Joerg; Baumgartner, Hans
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Journal title:
Journal of Marketing Research
Journal listet in FT50 ranking:
Journal of Marketing Research
Year:
2016
Journal volume:
53
Journal issue:
1
Pages contribution:
124-138
Fulltext / DOI:
doi:10.1509/jmr.12.0429
Publisher:
American Marketing Association (AMA)
E-ISSN:
0022-24371547-7193
Date of publication:
01.02.2016
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Ja
Mission statement:
Health, Nutrition
Ethics and Sustainability:
Nein
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