WHAT DOES INNOVATION STRATEGY REQUIRE FROM TECHNOLOGY MANAGEMENT? AN APPROACH FOR INTEGRATING TECHNOLOGY MANAGEMENT ACTIVITIES INTO STRATEGIC PRODUCT PLANNING

Reaching competitive advantage demands the linking technology management to business strategy. This demand leads further to the alignment and integration of technology management into strategic product planning. Providing the necessary information is considered as a crucial task within this interdisciplinary exchange. Therefore, this paper analyzes technology-related information that is required by strategic product planning. It clusters the information and investigates how the different activities of technology management contribute to the different kinds of information.     «

Reaching competitive advantage demands the linking technology management to business strategy. This demand leads further to the alignment and integration of technology management into strategic product planning. Providing the necessary information is considered as a crucial task within this interdisciplinary exchange. Therefore, this paper analyzes technology-related information that is required by strategic product planning. It clusters the information and investigates how the different activit...     »