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- Title:
Product development for the silver market
- Document type:
- Buchbeitrag
- Author(s):
- Kohlbacher, F., Herstatt, C., Schweisfurth, T
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Pages contribution:
- 1-
- Editor:
- Kohlbacher, F., Herstatt, C.
- Book title:
- The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Springer, Heidelberg
- Year:
- 2010
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Category:
- textbook
- Mission statement:
- ;
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