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Titel:

Conceptualizing a Bottom-up Approach to Service Bundling

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Kohlborn, Thomas; Luebeck, Christian; Korthaus, Axel; Fielt, Erwin; Rosemann, Michael; Riedl, Christoph; Krcmar, Helmut
Nicht-TUM Koautoren:
ja
Kooperation:
national
Abstract:
Abstract. Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contr...     »
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
22nd International Conference on Advanced Information Systems Engineering (CAiSE'10)
Kongress / Zusatzinformationen:
Hammamet, Tunisia
Jahr:
2010
Monat:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
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