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Title:

Exporting Services with Modular Service Architectures

Document type:
Buchbeitrag
Author(s):
Böhmann, Tilo; Burr, Wolfgang; Herrmann, Thomas; Krcmar, Helmut; Miller, Ronald; Prilla, Michael; Reuter, Ute; Schermann, Michael; Zeugner, Sandra
Cooperation:
national
Pages contribution:
S. 329-340
Abstract:
Internationalizing services is a pivotal strategy for continuous business growth. The MARIS method supports services managers in systematizing their internationalization efforts by providing six intertwined method components that can be tailored to match the specific challenges of an internationalization project.
Editor:
Gatermann, Inken; Fleck, Myriam
Book title:
Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen
Intellectual Contribution:
Discipline-based Research
Publisher:
Campus
Year:
2009
Reviewed:
nein
Format:
Text
Key publication:
Nein
Peer reviewed:
nein
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Category:
textbook
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