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Title:

Value Creation in Pharmaceutical Supply Chains using Customer-Centric RFID Applications

Document type:
Konferenzbeitrag
Author(s):
Engel, Tobias; Lunow, Sascha; Fischer, Julian; Köbler, Felix; Goswami, Suparna; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Cooperation:
-
Abstract:
This study proposes an approach towards generating value in pharmaceutical supply chains using radio frequency identification (RFID) technology. The approach focuses on the relationship between pharmacies, customers and manufacturers. Multiple explorative case studies were conducted and analyzed to identify potential areas for improvement in the supply chain (SC), and means of customer integration supported with Near Field Communication (NFC) devices. NFC is a standard for radio frequency commun...     »
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Smart SysTech 2012, European Conference on Smart Objects
Congress (additional information):
Munich, Germany
Publisher:
VDE ITG
Year:
2012
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
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