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Title:

How Companies Create Value From Data – A Taxonomy on Data, Approaches, and Resulting Business Value

Document type:
Konferenzbeitrag
Author(s):
Bäcker, Julius; Böttcher, Timo Phillip; Weking, Jörg
Non-TUM Co-author(s):
nein
Cooperation:
-
Abstract:
Technological advancements allow companies to increasingly create value from data and to capture it with business model innovations. However, many firms struggle to leverage data and seize valuable opportunities. Despite its importance, research lacks studies on how firms successfully create value based on data and what kind of business value results from it. To address this issue, we analyze 78 case studies and develop a taxonomy to uncover needed data, approaches, and resulting business value...     »
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
ECIS 2021 - 29TH EUROPEAN CONFERENCE ON INFORMATION SYSTEMS
Congress (additional information):
Virtual (Marrackesh, Morocco)
Year:
2021
Month:
Jun
Key publication:
Ja
Peer reviewed:
Ja
Commissioned:
commissioned by government agency
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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