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- Title:
Modeling a Multi-Platform Strategy: A Case Study of Google
- Document type:
- Konferenzbeitrag
- Author(s):
- Klimmek, Moritz; Hermes, Sebastian; Schreieck, Maximilian; Krcmar, Helmut
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- Twenty-Fifth Pacific Asia Conference on Information Systems
- Congress (additional information):
- Virtual online conference
- Year:
- 2021
- Month:
- Jul
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
BibTeX