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Titel:

Digital and Social Media in Pro Sports: Analysis of the 2013 UEFA Top Four

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Jurisch, Marlen; Krcmar, Helmut; Scholl, Hans Jochen; Wang, Kai; Wang, Yuan; Woods, Grant; Xu, Donghe; Yao, Yaxing
Nicht-TUM Koautoren:
ja
Kooperation:
national
Abstract:
Just like other businesses, so do professional sports teams use multi-functional websites and other online vehicles to connect to their audiences providing news, match day information, player statistics, and shopping opportunities among others. However, with the rapidly grown popularity of social media and mobile computing, the service expectations and functional requirements for digital online presence and interaction have also changed. We studied the characteristics of the 2013 UEFA top four f...     »
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
Proceedings of the 47th Hawaii International Conference on System Sciences
Kongress / Zusatzinformationen:
Waikoloa, Big Island
Verlag / Institution:
n/a
Jahr:
2014
Monat:
Jan
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
Interdisziplinarität:
Nein
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