Scenario planning for innovation development: an overview of different innovation domains

Innovations expressed by customers are often unstructured, unclear,and ambiguous, making it diffi cult to interpret customers? contributions, integrate them into a company?s R&D department and transfer them into comprehensible requirements for the development of product, service or software innovations. To close this gap, the paper presents scenarios as a technique to support communication between customers and developers along the R&D process and to reduce feedback cycles. A basic understanding of scenarios and their application in innovation management is delivered by outlining scenario defi nitions, identifying dimensions for the classifi cation of scenarios, and providing an overview of scenario representation techniques for different innovation domains.     «

Innovations expressed by customers are often unstructured, unclear,and ambiguous, making it diffi cult to interpret customers? contributions, integrate them into a company?s R&D; department and transfer them into comprehensible requirements for the development of product, service or software innovations. To close this gap, the paper presents scenarios as a technique to support communication between customers and developers along the R&D; process and to reduce feedback cycles. A basic understanding o...     »