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Title:

Leveraging Customer-integration Experience: A Review of Influencing Factors and Implications

Document type:
Zeitschriftenaufsatz
Author(s):
Füller, Kathrin; Weking, Jörg; Böhm, Markus; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Abstract:
Organizations have increasingly begun to co-create innovations, conduct idea competitions, or conduct crowdsourcing initiatives with customers in online communities. Yet, many customer-integration methods fail to attract sufficient customer participation and engagement. We draw on previous research to identify customers’ experience as an important determinant of whether customer-integration initiatives succeed. However, research has rarely applied the notion of experience in the context of custo...     »
Intellectual Contribution:
Discipline-based Research
Journal title:
Communications of the Association for Information Systems (CAIS)
Journal listet in FT50 ranking:
nein
Year:
2019
Journal volume:
44
Journal issue:
4
Fulltext / DOI:
doi:10.17705/1CAIS.04404
Judgement review:
0
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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