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Titel:

Leveraging Customer-integration Experience: A Review of Influencing Factors and Implications

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Füller, Kathrin; Weking, Jörg; Böhm, Markus; Krcmar, Helmut
Nicht-TUM Koautoren:
nein
Abstract:
Organizations have increasingly begun to co-create innovations, conduct idea competitions, or conduct crowdsourcing initiatives with customers in online communities. Yet, many customer-integration methods fail to attract sufficient customer participation and engagement. We draw on previous research to identify customers’ experience as an important determinant of whether customer-integration initiatives succeed. However, research has rarely applied the notion of experience in the context of custo...     »
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Communications of the Association for Information Systems (CAIS)
Journal gelistet in FT50 Ranking:
nein
Jahr:
2019
Band / Volume:
44
Heft / Issue:
4
Volltext / DOI:
doi:10.17705/1CAIS.04404
Urteilsbesprechung:
0
Peer reviewed:
Ja
commissioned:
not commissioned
Technology:
Nein
Interdisziplinarität:
Nein
Leitbild:
;
Ethics und Sustainability:
Nein
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