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- Title:
Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing Football
- Document type:
- Buchbeitrag
- Author(s):
- Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Editor:
- Simon Chadwick, Dave Arthur, and John Beech
- Book title:
- International Cases in the Business of Sport
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Routledge
- Publisher address:
- London
- Year:
- 2016
- Pages:
- 12-19
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Ja
- Book review:
- Ja
- Commissioned:
- not commissioned
- Category:
- research
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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