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Exploring Change Management Activities for Digitalization: The Case of a German Not-for-Profit Sport Club
1-26
Digital Marketing in Sports: Global Perspectives
Routledge
2023
Corruption in Connection to Major Sport Events
591-606
Research Handbook on Major Sporting Events
Edwar Elgar Publishing
2024
Licensing-Effekte beim Kauf und Konsum von Lebensmitteln
41-50
Marke, Nachhaltigkeit und Verbraucherpolitik: Die Gewährleistungmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Dirk-Mario Boltz, Manfred Bruhn, Andrea Gröppel-Klein, and Kai-Uwe Hellmann
Nomos
2022
Contingent Valuation Measurement for Staging the Olympic Games: The Failed Bid to Host the 2018 Winter Games in Munich
461-478.
Perspektiven des Dienstleistungsmanagements
Stefan Roth, Chris Horbel und Bastian Popp
Springer
2020
Innovationsökonomie und-management im Sport
hofmann
2019
Sponsors as Meso-Level Actors in Sport: Understanding Individual Decisions as Foundational to Sustainability in Food and Drink
Routledge Handbook of Sport and the Environment
Routledge
2017
The Legacy of Corruption in the Context of the 2014 FIFA World Cup: Short-term and Long-term Consequences for Sponsorship Perception
Legacies and Mega Events: Fact or Fairy Tales?
Routledge
2018
Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing Football
International Cases in the Business of Sport
Simon Chadwick, Dave Arthur, and John Beech
Routledge
2016
Consumer Loyalty in Sport
Contemporary Issues in Sport Management: A Critical Introduction
Terri Byers
Sage Publications
2016
Consumer Goals and Food Consumption in Exercise Contexts
Exercise Training: Types and Methods, Role in Disease Prevention and Health Benefits
Lucy Dukes
Nova Science Publishers
2015