User: Guest  Login
More Searchfields
Simple search
Title:

Consumer Reactance to Persuasive Messages: How Personal Preferences Influence Attitude and Attitude Change

Document type:
Konferenzbeitrag
Author(s):
Lucke, Sabrina, Joerg Koenigstorfer, and Angela Y. Lee
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Learning and Pedagogical Research
Book / Congress title:
Advances in Consumer Research
Congress (additional information):
San Diego
Year:
2017
Month:
Oct
Semester:
WS 17-18
Key publication:
Nein
Peer reviewed:
Nein
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Ja
 BibTeX