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- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Uhrich, Sebastian; Koenigstorfer, Joerg
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- Leveraging Sponsorships with Corporate Social Responsibility Activities – Effects on Consumer Perceptions of Brands
- Seitenangaben Beitrag:
- 14-18
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 40th European Marketing Academy Conference
- Kongress / Zusatzinformationen:
- Ljubljana, Slowenien
- Jahr:
- 2011
- Monat:
- May
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
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