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- Title:
Marketing: Sustainability Marketing: Building Relationships for One Planet Living
- Document type:
- Buchbeitrag
- Author(s):
- Peattie K., Belz F.M.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Pages contribution:
- 293-318
- Editor:
- Jeanrenaud S., Jeanrenaud J.P., Gosling J.
- Book title:
- Sustainable Business - A One Planet Approach
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Wiley
- Year:
- 2017
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Ja
- Commissioned:
- not commissioned
- Category:
- research
- Interdisciplinarity:
- Ja
- Mission statement:
- Energy, Climate, Environment
- Ethics and Sustainability:
- Ja
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