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- Title:
The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products
- Document type:
- Konferenzbeitrag
- Author(s):
- Ronny Reinhardt
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 24th Innovation and Product Development Management Conference (IPDMC)
- Congress (additional information):
- Reykjavik
- Year:
- 2017
- Month:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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