Product innovation on demand - fiction or truth?

Product innovation may be generated on demand by using, combining and modifying different methods. For a successful product innovation, there has to be a well balanced network of processes like the product planning process, the concept process, the prototype process, the marketing process etc. A failure of at least one of these innovation processes can be caused by a number of reasons, concerning the structure of the company, the individuals or regulations. It is the purpose of this paper to demonstrate, that successful product innovation may be generated with help of a set of methods in conjunction with a well established team.     «

Product innovation may be generated on demand by using, combining and modifying different methods. For a successful product innovation, there has to be a well balanced network of processes like the product planning process, the concept process, the prototype process, the marketing process etc. A failure of at least one of these innovation processes can be caused by a number of reasons, concerning the structure of the company, the individuals or regulations. It is the purpose of this paper to dem...     »