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Titel:

Product innovation on demand - fiction or truth?

Autor(en):
Lindemann, U.
Seitenangaben Beitrag:
347-354
Abstract:
Product innovation may be generated on demand by using, combining and modifying different methods. For a successful product innovation, there has to be a well balanced network of processes like the product planning process, the concept process, the prototype process, the marketing process etc. A failure of at least one of these innovation processes can be caused by a number of reasons, concerning the structure of the company, the individuals or regulations. It is the purpose of this paper to dem...     »
Stichworte:
Lehre / Ausbildung; Methodenimplementierung
Herausgeber:
Culley,  S.; Duffy,  A.; McMahon,  C.; Wallace,  K.
Kongress- / Buchtitel:
13th International Conference on Engineering Design ICED'01
Kongress / Zusatzinformationen:
21.-23.08.2001
Konferenzort:
Glasgow (UK)
Verlag / Institution:
I Mech E
Verlagsort:
Glasgow
Jahr:
2001
Sprache:
en
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