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Title:

Innovation and Vehicle Architecture Development in A New Age of Architectural Competition

Author(s):
Gorbea, C.; Lindemann, U.; Fricke, E.
Abstract:
The automotive industry is going through fundamental change as new car architectures begin to compete in the market. If the new hybrid and electric vehicle offerings prove to gain traction, established firms that are slow to join in the market can be facing potential failure. However, if conventional cars outperform the new entrant vehicle architectures, these can disappear as rapidly as they gained popularity as explained in informational cascades theory. Automotive manufacturers can mitigate...     »
Keywords:
Architectural Competition Product Architecture Platform Informational Cascades
Book / Congress title:
17th International Conference on Engineering Design
Congress (additional information):
24.-27.08.2009
Congress city:
Stanford University, Stanford, CA, USA
Publisher:
Design Society
Year:
2009
Semester:
SS 09
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