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- Title:
Evaluation of Open Innovation in B2B from a Company Culture Perspective
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Katsikis, Nikolaos; Lang, Alexander; Debreczeny, Csaba
- Abstract:
- This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.
- Keywords:
- Open Innovation; B2B; Decision Criteria; Innovation Culture; Company Culture
- Dewey Decimal Classification:
- 620 Ingenieurwissenschaften
- Journal title:
- Journal of Technology Management & Innovation
- Year:
- 2016
- Journal volume:
- Volume 11, Issue 3
- Pages contribution:
- 94 - 100
- Reviewed:
- ja
- Language:
- en
- Fulltext / DOI:
- doi:10.4067/S0718-27242016000300011
- Print-ISSN:
- 0718-2724
- Notes:
- Innovation & Kreativität
BibTeX
Occurrences:
- mediaTUM GesamtbestandEinrichtungenSchools TUM School of Engineering and DesignEhemalige EinrichtungenLehrstuhl für Produktentwicklung (Prof. Volk komm.)Zeitschriftenartikel