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Title:

Interview study: How can Product-Service Systems increase customer acceptance of innovations?

Document type:
Zeitschriftenaufsatz
Author(s):
Schmidt, Danilo Marcello; Braun, Felix; Schenkl, Sebastian Alexander; Mörtl, Markus
Abstract:
Since customer acceptance is responsible for the success of innovative products, this study investigates how Product-Service Systems (PSS) influence customer acceptance of innovations. Using the example of electric vehicles (EV) in carpools, interviews were held with four PSS providers and four PSS customers from Germany and Sweden. The results of the interviews were then analyzed according to Rogers’ theory of the diffusion of innovations: Providing innovative products as PSS can increase custo...     »
Keywords:
Product innovation; Product-Service System; Customer acceptance; Electric vehicles; Car sharing
Journal title:
CIRP Journal of Manufacturing Science and Technology
Year:
2016
Journal volume:
1
Quarter:
2. Quartal
Month:
Apr
Journal issue:
1
Pages contribution:
001-012
Covered by:
Scopus
Reviewed:
ja
Fulltext / DOI:
doi:10.1016/j.cirpj.2016.04.002
Notes:
Innovation & Kreativität
Semester:
SS 16
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