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- Title:
Exploring Change Management Activities for Digitalization: The Case of a German Not-for-Profit Sport Club
- Document type:
- Buchbeitrag
- Author(s):
- Pape, Lennart, Koenigstorfer, Joerg
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Pages contribution:
- 1-26
- Book title:
- Digital Marketing in Sports: Global Perspectives
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Routledge
- Publisher address:
- Milton Park
- Year:
- 2023
- Key publication:
- Nein
- Peer reviewed:
- ja
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Category:
- textbook
- Technology:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Nein
- SDG:
- SDG 3: Good health and well-being
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