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Dokumenttyp:
Masterarbeit
Autor(en):
Ahmeti, Diellza
Titel:
Exploring Dynamic Pricing Strategies with Demand Covariates
Titelzusatz:
A Comparative Study of Model Assumptions and their Applicability
Abstract:
When a company introduces a new product, e.g., via online sales channels, there is often limited information available on the demand. In these situations, adopting a dynamic pric[1]ing strategy proves more advantageous in increasing revenues than setting a static price. While incorporating dynamic pricing, sellers are presented with the challenge of “earning and learning”, which involves finding the right balance between maximizing immediate revenue (earning) and enhancing long-term revenues by...     »
Aufgabensteller:
Prof. Dr. Matthias Scherer
Betreuer:
Constantin Siggelkow
Jahr:
2023
Hochschule / Universität:
Technische Universität München
Bearbeitungsbeginn:
15.12.2023
Bearbeitungsende:
21.05.2024
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