- Title:
New ventures’ sustainability missions – A marketing necessity or all-embracing management tool?
- Document type:
- Konferenzbeitrag
- Author(s):
- Tryba, Anne; Röhm, Thomas
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 24th Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum)
- Congress (additional information):
- Dresden, Germany
- Year:
- 2021
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
- BibTeX