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Title:

Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring Consumers’ Cognitive Flexibility

Document type:
Konferenzbeitrag
Author(s):
Benninger, N., Roosen, J.
Non-TUM Co-author(s):
nein
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Australian and New Zealand Marketing Academy (ANZMAC) Conference
Congress (additional information):
Online & Melbourne, Australia
Year:
2021
Month:
Dec
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Ja
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