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Titel:

A FUZZY FRONT-END PRODUCT DEVELOPMENT FRAMEWORK FOR START-UPS

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Martins Pacheco, Nuno Miguel; Vazhapilli Sureshbabu, Anand; Nürnberger, Masaru Charles; Durán Noy, Laura Isabel; Zimmermann, Markus
Abstract:
Start-ups tend to form with a central idea that differentiates them from their competitors in the market. It is crucial for them to efficiently transform the idea into a marketable product. Prototyping helps to iteratively achieve a minimum viable product and plays a crucial role by enabling teams to test their ideas with limited resources early on. However, the prototyping process may have wrong focus leading to a suboptimal allocation of resources. Previously, we proposed role-based prototypin...     »
Kongress- / Buchtitel:
Proceedings of the Design Society: Design in Motion
Datum der Konferenz:
16.08 - 20.08.2021
Verlag / Institution:
Cambridge University Press
Publikationsdatum:
27.07.2021
Jahr:
2021
Quartal:
3. Quartal
Nachgewiesen in:
Scopus
Sprache:
en
Volltext / DOI:
doi:10.1017/pds.2021.12
Hinweise:
Innovation & Kreativität
Semester:
SS 21
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