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Titel:

A Transformation Model for Excelling in Product Roadmapping in Dynamic and Uncertain Market Environments

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Trieflinger, Stefan; Münch, Jürgen; Wagner, Stefan; Lang, Dominic; Roling, Bastian
Abstract:
Context: Many companies are facing an increasingly dynamic and uncertain market environment, making traditional product roadmapping practices no longer sufficiently applicable. As a result, many companies need to adapt their product roadmapping practices for continuing to operate successfully in today's dynamic market environment. However, transforming product roadmapping practices is a difficult process for organizations. Existing literature offers little help on how to accomplish such a proces...     »
Herausgeber:
Ardito, Luca; Jedlitschka, Andreas; Morisio, Maurizio; Torchiano, Marco
Kongress- / Buchtitel:
Product-Focused Software Process Improvement
Verlag / Institution:
Springer International Publishing
Verlagsort:
Cham
Jahr:
2021
Seiten:
136--151
Print-ISBN:
978-3-030-91452-3
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