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- Title:
Market Success: The Quest for the Objectives and Success Factors of Markets
- Document type:
- Buchbeitrag
- Author(s):
- Gimpel, Henner; Hanny, Lisa; Ott, Marion; Wagner, Jonathan; Weibelzahl, Martin; Bichler, Martin; Ober, Steffi
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Book title:
- Market Engineering
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Springer International Publishing
- Year:
- 2021
- Pages:
- 21-44
- Print-ISBN:
- 97830306666069783030666613
- DOI:
- doi:10.1007/978-3-030-66661-3_2
- Key publication:
- Nein
- Peer reviewed:
- nein
- Commissioned:
- commissioned by government agency
- Category:
- research
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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