Theoretical versus actual product variety: how much customisation do customers really demand?

Title:: Theoretical versus actual product variety: how much customisation do customers really demand?
Document type:: Zeitschriftenaufsatz
Author(s):: Stäblein, Thomas; Holweg, Matthias; Miemczyk, Joe
Non-TUM Co-author(s):: ja
Cooperation:: international
Intellectual Contribution:: Discipline-based Research
Journal title:: International Journal of Operations & Production Management
Journal listet in FT50 ranking:: nein
Year:: 2011
Journal volume:: 31
Journal issue:: 3
Pages contribution:: 350-370
Fulltext / DOI:: doi:10.1108/01443571111111955
Publisher:: Emerald
E-ISSN:: 0144-3577
Date of publication:: 22.02.2011
Judgement review:: 0
Key publication:: Nein
Peer reviewed:: Ja
International:: Ja
Book review:: Nein
Commissioned:: not commissioned
Professional Journal:: Nein
Interdisciplinarity:: Ja
Mission statement:: Mobility
Ethics and Sustainability:: Nein
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