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Title:

Theoretical versus actual product variety: how much customisation do customers really demand?

Document type:
Zeitschriftenaufsatz
Author(s):
Stäblein, Thomas; Holweg, Matthias; Miemczyk, Joe
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
International Journal of Operations & Production Management
Journal listet in FT50 ranking:
nein
Year:
2011
Journal volume:
31
Journal issue:
3
Pages contribution:
350-370
Fulltext / DOI:
doi:10.1108/01443571111111955
Publisher:
Emerald
E-ISSN:
0144-3577
Date of publication:
22.02.2011
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Ja
Mission statement:
Mobility
Ethics and Sustainability:
Nein
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