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Title:

Product development for the silver market

Document type:
Buchbeitrag
Author(s):
Kohlbacher, F., Herstatt, C., Schweisfurth, T
Non-TUM Co-author(s):
ja
Cooperation:
national
Pages contribution:
1-
Editor:
Kohlbacher, F., Herstatt, C.
Book title:
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
Intellectual Contribution:
Discipline-based Research
Publisher:
Springer, Heidelberg
Year:
2010
Format:
Text
Key publication:
Nein
Peer reviewed:
nein
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Category:
textbook
Mission statement:
;
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