Codita, R.;Belz, F. M.
Product and Environmental Influences on Marketing-Mix Standardization: A Central Eastern European Perspective
AMA Winter Educators' Conference
New Orleans, USA
2010

Arnold, M.;Gebauer, S.;Ihsen, S.
The Influence of Age on the Development and Implementation of Sustainability Innovation: Intergration of Older Consumers in Sustainable Consumpion Promotion Strategies
ERSCP-EMSU 2010 Conference Knowledge Collaboration & Learning for Sustainable Innovation
Delft, Netherlands
2010

Peattie, K.; Belz, F.M.
Sustainability Marketing. An Innovative Conception of Marketing
Marketing Review St. Gallen
2010
27
5
8-15

Gradl, C.; Krämer, A.; Amadigi, F.
Partner Selection for Inclusive Business Models: The Case of Casa Melhor
Greener Management International
2010
56

Belz, F. M.;Schmidt-Riediger, B.
Marketing Strategies in the Age of Sustainable Development: Evidence from the Food Industry
Business Strategy and the Environment
2010
19
7
401-416

Belz, F. M.;Baumbach, W.
Netnography as a Method of Lead User Identification
Creativity and Innovation Management
2010
19
3
304-313

Arnold, M; Hockerts, K.
The Greeing Dutchman: Philips' Process of Green Flagging to Drive Sustainable Innovations
Business Strategy and the Environment
2010
20
6

Arnold, M.
Stakeholder Dialogues for Sustaining Cultural Change
International Studies of Management and Organization
2010
40
3
61-77

Arnold, M.
The Role of Open Innovation in Strengthening Corporate Responsibility
International Journal of Sustainable Economy
2010
3
3
361-379

Zilling, M.; Arnold, M.; Dohmen, D.
Finanzmanagement und Investition
Oldenburg
2010